dyson: UK company Dyson to expand operations in India after strong growth – Times of India

NEW DELHI: British premium client electronics big Dyson will make new investments in India as the corporate noticed sturdy development within the interval operating via the pandemic, the place there was a surge for residence care merchandise reminiscent of vacuum cleaners, air purifiers and hair stylers, Tomas Centeno, Dyson’s president for the Asia-Pacific region, has stated.
The corporate, which has invested over 100 million kilos in India because it began enterprise round 4 years in the past, plans to broaden its retail footprint, each offline and on-line, whereas bringing newer merchandise in keeping with their international launch. “For Dyson, India is without doubt one of the key precedence international locations and never only for the Asia-Pacific area, but additionally globally. We see an enormous potential in India,” Centeno instructed TOIhere.
He stated that the expansion was significantly sturdy throughout the pandemic interval, when the doit-yourself (DIY) phenomenon turned the norm as houses become places of work and colleges due to lockdowns and mobility restrictions.
“The pandemic led to a shift as shoppers opened as much as the adoption of expertise. As the difficulty of hygiene is undoubtedly heightened, we noticed an elevated consciousness round indoor air high quality and an increase in cleansing frequency. ”

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