Google in talks to join open e-commerce network ONDC – Times of India

NEW DELHI: Alphabet Inc‘s Google is in talks with the Indian authorities to combine its purchasing companies with the nation’s open e-commerce community ONDC, two sources aware of the matter instructed Reuters.
Late final month India soft-launched its Open Network for Digital Commerce (ONDC) as the federal government tries to finish the dominance of US corporations and Walmart within the fast-growing e-commerce market.
The federal government estimates the e-commerce market was value greater than $55 billion in gross merchandise worth in 2021 and can develop to $350 billion by the tip of this decade.
ONDC’s chief government, T. Koshy, instructed Reuters that Google was one amongst many corporations it was in discussions over an affiliation with the undertaking.
Google’s talks comply with the success of its funds enterprise due to the federal government’s initiative for monetary transactions, the Unified Payments Interface, stated one of many sources, each of whom declined to be named as they weren’t authorised to debate the matter with the media.
Google’s present purchasing enterprise works solely as an aggregator of listings on-line and would not perform any order fulfilment like supply, which the likes of Amazon do.
A Google spokesperson declined to touch upon whether or not it was in talks with the federal government.
“We stay dedicated to give attention to the enablement of small and medium companies to leverage digital for deeper discovery and funds capabilities with Google Pay,” the spokesperson stated, referring to its funds service.
Companions of the ONDC undertaking, which at the moment contains the likes of fintech agency Paytm, will present listings from one another on their platform in search outcomes. The federal government’s purpose is to degree the taking part in area by lowering the price of doing enterprise for any vendor who needs to checklist their merchandise on-line.
The ONDC programme goals to affix 30 million sellers and 10 million retailers on-line, and canopy at the very least 100 cities and cities by August

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