Ontario-based long-term care company suddenly deletes its Twitter account | Globalnews.ca


The Twitter account for the multinational long-term care company Revera Living has vanished.

Jo-Anne Beggs was among the many first to marvel what occurred and to ask why.

“On January 5, I attempted to submit a tweet to Revera and couldn’t. The display got here up ‘attempt once more.’ Others responded and we realized the account was gone,” stated Beggs, a registered social employee whose father is in long-term care.

The account for the Mississauga, Ont.-based long-term care operator — owned by the federal Public Sector Pension Funding Board — quietly and all of a sudden disappeared from the social media area simply as Omicron circumstances had been rising in quantity and the Ontario authorities re-established a variety of restrictions, together with prohibiting most common visits to residents in LTC services.

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“Why would they do that?” Beggs requested in regards to the determination to close off contact by way of Twitter.

“Revera is the holder of the houses our family members reside in, pay steeply for, and are struggling in,” Beggs stated in an e mail to World Information, questioning the company’s determination to chop off public accountability by way of Twitter.

Her 94-year-old father resides in a Revera house within the Toronto space. Her mom died on the similar house in October 2020.

Particularly for the reason that outset of the pandemic, many households of long-term care residents have used Twitter to lift security considerations about their family members. Lengthy-term care services had been hit hardest with outbreaks and deaths throughout COVID-19.

As of Jan. 21, a complete of three,958 residents and workers members have died in Ontario long-term care houses.

There have been 28,984 reported circumstances of COVID-19 in these services, in response to the federal government of Ontario, as of the identical date.

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Beggs and others implored World Information to search out out why Revera Residing had disappeared from a discussion board broadly thought of very important to households.

In her case, Beggs says she used Twitter to have direct communications with Revera.

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“We households must be ready in an open discussion board, speaking with them and with different Revera households to query … and share data amongst us,” Beggs informed World Information.

Not like many different social media platforms, Twitter is a most well-liked alternative for many journalists, who scour it for newsworthy potential tales and interview topics, particularly so through the pandemic.

World Information tried to search out out why Revera Residing was not accessible on Twitter. Two e mail messages despatched to the corporate’s head of communications over a two-day interval went unanswered.

Lastly, a 3rd e mail, despatched one week after the primary one, generated a response. (The reporter’s inquiry had additionally been copied to the president and CEO of Revera Residing, Thomas Wellner, who didn’t reply.)

“We determined to focus our social media sources on the channels which can be hottest with our residents, their households and our workers,” wrote Larry Roberts, Revera’s director of communications.

“We’re lively on Fb, Instagram, LinkedIn and YouTube,” Roberts continued, including that households “know find out how to attain somebody on the house if they’ve questions or want extra data.”

Learn extra:

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However the transfer, coinciding with the resurgence of COVID-19 circumstances at long-term care houses, was seen by not less than one affected person advocate as inappropriate.

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“It’s very disappointing that one explicit social media channel that was utilized by long-term care supporters and media alike to achieve data could be deleted,” wrote Vivian Stamatopoulos, a long-term care advocate and co-founder of Canadians for Lengthy Time period Care.

“I do hope Revera re-institutes their Twitter account” and is accessible to all social media customers equally, Stamatopoulos informed World Information.

In response to the Revera Residing company profile on its web site, the corporate manages or owns 682 long-term care houses — which it calls communities — in Canada, america and the UK.




© 2022 World Information, a division of Corus Leisure Inc.


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